Supreme Chacha: A BRAND NEW GEORGIAN CHACHA EXPRESSION BY GWS
Sep 29 2019
GWS Supreme Chacha is made from grapes picked exclusively from the GWS vineyards and crafted for wine and spirit lovers. It is also dedicated to trendy sommeliers and premium mixologists, offering them a challenge to usual tequilas, vodkas, baijius or cognacs. Moreover, the simple Premium-looking label is inspired by the traditional endemic Georgian varietals: Rkatsiteli, Mtsvane and Kisi. Proud of his rich history, GWS has created Supreme Chacha as a modern tribute to Georgian traditions of hospitality, especially during the generous SUPRAS dinners. Supreme Chacha is a Premium treat for every occasion in the booming cocktail culture: mountain-ski resorts, camping gatherings, summer cocktails, celebration dinners…
Philippe Lespy, GWS CEO, said, commenting on the launch: “This is a wonderful project for us at GWS, highlighting the opportunity we have identified to develop the premium segment of Georgian Chacha and contribute to the category’s growth. When crafting this new lineup we explored the demands of today’s consumers for more original and premium drinking experiences. GWS Supreme Chacha symbolizes the very best of fine grape spirits from Georgia, with strong character and delicate tones and flavors”.